In order to pursue it, I had to forge my own path. I transitioned from architectural design to branding design, which eventually led to creating marketing collateral before eventually consulting as a digital strategist for large global corporations. I’ve created countless campaigns seen & experienced by millions of people around the world, in which my innovations have been recognized + featured in reputable publications incl. Vogue, Lonely Planet, & Vice. 
 

As fun as its been working on such far-reaching impact-at-scale projects, I have since discovered where my true interest lies: in deeply impacting the individual. I have taken all the years of skills, knowledge, and experience to apply it directly to the most innovative & inspiring type of all; the entrepreneur. 

I now directly get to support & guide the business owner in pursuing their own dreams. I can honestly say that it is the most fulfilling experience to date. Currently, I consult privately with brands & business owners as well as having founded MATRS, a social enterprise that supports women in improving their work life while simultaneously prioritizing their wellbeing. Within that 'Mothership' (MATRS means 'mother'), we run a social support club called b.a.d.d.gals (Brave + Ambitious Dreamers + Doers), and the Influentielle Mastermind Program, a marketing + mindset focused incubator for women with a brand, business or project idea they want to start, grow, and stabilize sustainable.

I have transformed hundreds of lives in which the individual started with only an inkling of an idea, and through deep work we planned, designed, and built what they envisioned for themselves. As a co-creator in their journey, I am constantly honoured & humbled to be their guide in this incredibly meaningful work. 

Mentoring is my greatest pursuit & I am privileged to guide others in the powerful combination of improving their marketing + mindset.